Microsoft Day is the day dedicated to Technology and Innovation in Albania held every December by Microsoft. The Agency developed the whole concept and managed the event as well. It was composed of registration and handling the conference materials as well as a code for the lottery. There was created even an animation describing the event as well as the Agenda. The animation was played in the entrance of the Conference Room in 2 plasma Tvs. Inside the Conference Room it was branded to look like high tech with projection on three screens. On 2 screens displayed the presentation and the images/videos related to it and in the third one there was projection connected with the camera recording instantly in the conference room. The Media was invited as well and there was media coverage, TV, Print and Online as well.